Coupang Live Partners with Small Businesses, Making Significant Contributions to Sales Growth

Sales of small and medium-sized businesses participating in ‘Coupang Live,’ a live commerce platform where creators promote and sell products from partnered vendors through real-time broadcasts, have significantly increased.

According to Coupang on the 21st, ‘Daecheonhae,’ which sells fresh seafood caught from the West Sea, saw its weekly sales triple from 20 million KRW to 60 million KRW after broadcasting on Coupang Live this year. Four months after the live broadcast, monthly sales of seafood, including their main products, have increased by 15-20%.

A representative from Daecheonhae stated, “Since joining Coupang in 2021, our monthly sales have risen from 1 million KRW to over 2 billion KRW, an increase of more than 200 times. Our company, which used to supply wholesale to restaurants and seafood centers, has now grown into a business recognized by online consumers.”

Additionally, ‘Gyeonggidoga,’ a handmade rice cake shop located in Soheul-eup, Pocheon-si, Gyeonggi Province, which joined Coupang Marketplace in 2021, experienced a fourfold increase in daily sales after its Injeolmi product was featured on Coupang Live, selling over 280 units within just one hour.

Coupang evaluated, “Although these small and medium-sized business products from various regions have lower brand recognition compared to large corporations, their excellent quality has been introduced to many customers alongside the rapid increase in Coupang Live subscribers, resulting in a significant short-term sales boost.” In fact, as of July this year, Coupang Live subscribers have increased by more than 34% over the past year.

One advantage of Coupang Live is that customers can watch live broadcasts again through the ‘Replay’ VOD service even after the real-time broadcast ends. From the customer’s perspective, they can hear vivid explanations beyond the product detail page, and small and medium-sized businesses can continuously promote their products. Currently, Coupang Live is also running a Lucky Box event that rewards up to 10,000 cash for setting the ‘Coupang Live Alarm.’

Coupang plans to collaborate with various small and medium-sized businesses nationwide to provide high-quality live broadcasts to customers. A Coupang representative said, “There are many small and medium-sized business products loved in various regions that have not yet entered major offline distribution channels. We will introduce a variety of products with quality and price competitiveness to increase benefits for Coupang customers and do our best to expand sales channels and support the growth of small and medium-sized businesses.”

This content was produced with the assistance of AI translation services.