LGU+ Holds AR Game 'Muno Arcade' Event at 80 Stores Nationwide

LG Uplus announced on the 21st that it will hold an augmented reality (AR) game event called 'Muneo Arcade' using the 'Printing Box' kiosk at over 80 stores nationwide.

LG Uplus is promoting a 'store platform strategy' that operates specialized stores with themes such as photo, shopping, and smartphone learning rooms at each directly operated store to attract more customers. This is to transform stores from simple sales channels into new platforms that can create customer value.

An LG Uplus employee is introducing the Printing Box kiosk and the Muneo Arcade event.
[Photo by LG Uplus]

As part of the store platform strategy, LG Uplus has distributed the unmanned printing service 'Printing Box' kiosks to over 80 directly operated stores and agencies nationwide since May to encourage visits from MZ (Millennial and Gen Z) customers.

The Muneo Arcade event, which started on the 20th of this month, is the industry's first attempt to provide an integrated experience of AR technology, digital, and offline at telecommunications stores using Meta's Spark AR technology to attract MZ generation visits. When customers visit the store, they can enjoy nostalgic arcade games in AR through the Instagram app installed on their smartphones. When pointing at the Printing Box inside the LG Uplus store, a game where you catch the Uplus character Muneo is played while printing photos.

Additionally, in August, retro games such as Whac-A-Mole and claw machines will be produced in AR for a lively experience. LG Uplus plans to provide all participants in the event with free Printing Box photo print vouchers and offer generous prizes such as new Galaxy devices, AirPods Max, and retro game consoles through a raffle.

Meanwhile, the Printing Box has become popular as a play culture among the MZ generation beyond just an unmanned printing service, giving rise to the new term 'Pre-se-gwon' (area around Printing Box). Customers visiting LG Uplus stores equipped with Printing Box kiosks can conveniently print not only regular photos (smartphone saved photos, passport photos, etc.) but also public documents required for subscription or name changes.

Detailed information about LG Uplus's Printing Box Muneo Arcade event can be found on the official Instagram account.

Kim Hee-jin, team leader of LG Uplus Why Not IMC1 Team, said, "This event was prepared to provide an O4O (Online for Offline) customer experience combining AR technology for MZ customers who want to gain new experiences or value at offline stores," adding, "Going forward, LG Uplus stores will continue to attempt fresh encounters with new categories beyond telecommunications and showcase innovative marketing that crosses digital and offline boundaries."

This content was produced with the assistance of AI translation services.