Local Brand Project Store Opens at ‘AREA6’

‘Meogeobon’ and ‘Jokwang Paint x Rolde Paint’ opened two collaboration project stores on the 20th at the local culture platform ‘AREA 6 (Area Six)’ located in Bongnae-dong, Yeongdo, Busan.

Busan-based local companies ‘Meogeobon’ and ‘Jokwang Paint’ along with the growing small brand ‘Rolde Paint’ carried out a collaboration project to reconfigure Area Six as a store.

Among the two project stores opening this time, one is a project store solely operated by the comprehensive food company ‘Meogeobon’, founded in 1986 and celebrating its 37th anniversary this year.

‘Meogeobon’ is a company continuously loved for various nut snack products such as ‘Calmond’.

The Meogeobon project store is designed as an ice cream shop using almonds. Visitors can experience a pop sensibility with retro red color, signature almond soft ice cream, and ice cream topped with Meogeobon almond toppings.

Additionally, cute goods featuring Meogeobon’s retro logo and characters are also available.

The Meogeobon logo, used since 1986, is scheduled to be renewed in the second half of this year, marking the end of the long-standing retro logo with this project store.

Appearance of the Meogeobon Project Store.

The other project store is ‘Chbchb (Chubeuchubeu)’, a collaboration store between Jokwang Paint and Rolde Paint.

Jokwang Paint, which has grown into a leading domestic company in the paint industry based on paint manufacturing in Busan, and Rolde Paint, loved by stationery enthusiasts, have carried out a collaborative project.

At the Chbchb project store, which means ‘paint, apply, paint, stick,’ you can find products that color your daily life vibrantly with masking tape featuring Rolde Paint’s unique sensibility and custom paints from Jokwang Paint. There is also a mini experience kit zone where visitors can freely test colors that suit them.

In addition, on the first floor of Area Six, you can find the perfume workshop ‘Rokal’, the plant shop ‘And’s Garden’, the designer’s art shop ‘Dodari Visual Lab’, and the grocery store ‘Roloa’. Next door, at the Samjin Fish Cake Yeongdo Main Branch, you can enjoy various freshly made fish cakes in bakery form.

Park Yong-jun, CEO of Samjin Foods, said, “Busan is a city where manufacturing companies have grown, and there is an interesting connection that the story of a company is also the story of the region,” adding, “I hope people can feel the interesting attempts, stories, and efforts of companies and share conversations at Area Six.”

Area Six is a local culture platform operated by Samjin Foods to form regional culture, providing a space where visitors can enjoy new pleasures by experiencing products from various local brands.

The collaboration project store 'Chubchub (Chubeuchubeu)' of Jogwang Paint and Rolled Paint.

This content was produced with the assistance of AI translation services.