Lotte Asahi to Open 'Super Dry Draft Beer Can' Pop-up Store in Busan

Operating at Lotte Outlet Dongbusan Branch from July 21 to August 3

Recently leading the revival of Japanese beer with the "Asahi Super Dry Draft Beer Can," Lotte Asahi Liquor is accelerating its recovery in the domestic market by expanding its pop-up store from Seoul to Busan.

Lotte Asahi Liquor announced on the 20th that it will operate the "New Asahi Super Dry & Draft Beer Can Pop-up Store" for two weeks from the 21st of this month to the 3rd of next month at the Lotte Premium Outlet Dongbusan branch in Gijang-gun, Busan.

This pop-up store is the first Asahi Super Dry branded store to open in Busan in eight years, offering product explanations and tasting events for Asahi Super Dry. Additionally, a limited quantity of the "Asahi Super Dry & Draft Beer Can Special Set," composed of pop-up store exclusive goods, will be sold.

A representative from Lotte Asahi Liquor said, "With the summer vacation season approaching, we are operating the pop-up store in an open space in Busan, where many young people gather, to promote the brand value of Asahi Super Dry’s high-quality refreshing taste and the unique 'freshly poured draft beer taste anytime, anywhere' of the Asahi Super Dry draft beer can, and to expand opportunities for enjoying Asahi Super Dry."

Following the renewal of Asahi Super Dry last month, Lotte Asahi Liquor officially launched a Korea-exclusive design for the Asahi Super Dry draft beer can on the 11th.

This content was produced with the assistance of AI translation services.