LGU+ Produces Korean Version of Popular US Content 'Tiny Desk Concert'

LG Uplus's content-specialized studio Studio X+U announced on the 20th that it will produce the Korean version of the globally popular ‘Tiny Desk Concert,’ called ‘Tiny Desk Korea.’

‘Tiny Desk Concert,’ produced by the famous American public radio broadcaster NPR Music, is a program where a new musician participates in each episode to present a small-scale live performance in an intimate and simple atmosphere. So far, it has gained popularity with ▲8.04 million YouTube channel subscribers ▲approximately 2.6 billion cumulative views ▲appearances by 1,395 famous artists including Adele and Justin Bieber ▲and 1,461 uploaded contents.

As LG Uplus secured the official license for Tiny Desk Concert for the first time in the world, it plans to film musicians and band sessions performing live together against the backdrop of a library, reflecting a differentiated concept unique to Korea while following the original series format.

Tiny Desk Korea will be produced in a mid-form format with episodes lasting 15 to 30 minutes each, and plans to release 3 to 4 new episodes monthly starting from August this year. Customers who wish to watch can enjoy the content through LG Uplus’s mobile content platform ‘U+ Mobile TV’ and the official Tiny Desk Korea YouTube channel. Anyone who is a U+ Mobile TV member can watch regardless of their telecommunications provider.

LG Uplus plans to strengthen the platform competitiveness of U+ Mobile TV through Tiny Desk Korea. In particular, leveraging the global popularity of K-pop, it also aims to explore entry into the global market.

Lee Sang-jin, head of LG Uplus’s Content IP Business, said, “We are pleased to present ‘Tiny Desk Korea,’ which can showcase the diversity of Korean music including K-pop to global fans,” adding, “By demonstrating the excellence of Korean music not only in Korea but also in the global market, we will innovate customers’ viewing experience.”

Gordon Shin, Senior Director of NPR Business Partnerships, said, “We are proud to collaborate with LG Uplus to introduce the popular brand of ‘Tiny Desk Concert’ to new viewers in a new format.”

This content was produced with the assistance of AI translation services.