LG Electronics Launches New Concept Capsule Coffee Machine 'Duobo'
Launched on US Crowdfunding Platform 'Kickstarter'
Blending Two Capsules at Once
LG Electronics is introducing a new concept capsule coffee machine.
On the 20th (local time), LG Electronics announced that it will launch the new concept capsule coffee machine 'DUOBO' on the U.S. crowdfunding platform Kickstarter.
A new concept capsule coffee machine 'Duobo' that extracts two capsules at once.
[Photo by LG Electronics]
DUOBO is a capsule coffee machine that extracts coffee from two capsules at once. Unlike the traditional method of extracting coffee from a single capsule, it allows for personalized blending by using two capsules with different flavors and aromas simultaneously. DUOBO uses the most popular size of coffee capsules that customers can easily find on the market. Customers can create their own recipes by setting extraction temperature, extraction volume, and other parameters for each capsule through a dedicated app. Even when using the same capsules, different coffee can be made by varying the capsule combinations and extraction conditions. LG Electronics also shares recipes created by professional baristas so customers can enjoy a variety of coffee.
The design of DUOBO reflects the initial concept of "discovering the taste of the universe," inspired by a space exploration vehicle. The launch date, the 20th, was chosen to coincide with July 20, 1969, when Apollo 11 successfully made the first manned moon landing. The space where the cup is placed during coffee extraction is equipped with a Full HD IPS display. The screen provides various content such as DUOBO-exclusive animations and coffee-related information.
The initial sale price of DUOBO through crowdfunding is set at $499, which is $300 lower than the actual retail price. DUOBO will continue to engage with customers through LG Electronics' marketing platform, 'LG Labs.'
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Lee Hyang-eun, Senior Vice President of CX at LG Electronics H&A Business Division, said, "DUOBO is an innovative product in every aspect, from the experience of making and enjoying coffee to the way it meets customers," adding, "We will continue to provide hyper-personalized customized solutions through recipes that are completed only with customer participation."
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