Andar and Daily&Co Land in Singapore... Ecomarketing Officially Enters Global Market
Signal for Global Market Entry Using Singapore as a Foothold
Marina Bay 'Hot Place' Expected to Experience K-Lifestyle Brands and Products
The Daily&Co store that opened on the 14th at Marina Square, Singapore. Photo by Eco Marketing
View original imageEco Marketing, a marketing specialist company led by CEO Kim Cheol-woong, has launched its global market entry using Singapore as a foothold. Starting with the launch of the official online store in Singapore on June 30 for its subsidiary Daily&Co's brands △Cluck △Monje △Titard and subsidiary Andar, Eco Marketing opened its first offline store, ‘Daily&Co,’ on the 14th of this month at Marina Square, located in the central commercial district of Marina Bay, Singapore.
An Eco Marketing representative stated, “Daily&Co is a concept store where Singaporeans can experience Korea’s sophisticated lifestyle. From the first day of opening, hundreds of customers tried the Monje mattress and Cluck stretching massager, and some Andar products sold out, showing a strong response.” They added, “Many local media and influencers visited the Daily&Co store, establishing it as a 'hot place' in Marina Bay where people can experience K-lifestyle brands and products.”
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Singapore, boasting one of the world’s top five highest GDP per capita levels, is known as a trend-leading country in Southeast Asia and a center of the Korean Wave (Hallyu). An Eco Marketing representative explained, “Singaporeans’ interest and admiration for Hallyu are expanding beyond K-beauty and K-food to K-fashion and K-lifestyle. Keeping pace with this trend, we opened Daily&Co’s online and offline stores locally in Singapore, led by brands representing K-lifestyle.” Kim Cheol-woong, CEO of Eco Marketing, expressed his ambition, saying, “Starting with this entry into Singapore, we will do our best to make Eco Marketing’s subsidiary brands number one in the Southeast Asian market. Marking our 20th anniversary this year, we will use this as a year of new leap forward and continue Eco Marketing’s growth domestically and internationally.”
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