Homeplus Succeeds in Online Market... Loyal Customers Increase by 16%

Online Sales Increased by 11% Year-on-Year in the First Half of This Year

Homeplus recorded remarkable growth in the online market in the first half of this year as well.

According to Homeplus on the 18th, total online sales from January to June increased by 11% compared to the previous year, while quick commerce sales for the ‘1-hour instant delivery’ service jumped 55%. During the same period, the number of ‘regular customers’ who purchased more than twice a month rose by 16%. Considering that the number of regular customers increased by 22% compared to the previous half-year based on the first half of last year, it is analyzed that the growth trend is continuing steadily.

Online data is a key indicator that can predict customer demand and product popularity. Since Homeplus has established an ‘All-line’ system combining online and offline channels, the company explains that it can forecast overall performance through this indicator.

The ‘customizing’ strategy analyzing purchasing behavior had a positive impact on maximizing sales. Through data-based personalized services such as search terms, frequently purchased products, and shopping cart items, the online repurchase rate surpassed 64% in the first half of the year. This means that 6 out of 10 online customers made repeat purchases.

The online-exclusive channel ‘HotSae (Hot or New)’ corner helped secure loyal customers. In May, the ‘Barley-fed Pork’ product was introduced in the ‘HotSae’ section and set a record by selling more than 17,000 units within 7 days of launch. Pork sales in the first half of the year also increased more than threefold compared to the first half of last year.

Products targeting trends also received a positive response. The company used online as a kind of ‘test bed’ to intensively strengthen product assortments such as ‘Halmaennial’, character items, and ready-to-eat meals. Accordingly, sales of character items, which expanded from the existing infant and children’s product category to kitchenware and bedding from January to June, increased by 679% compared to last year, while sales of ‘Halmaennial’ items and ready-to-eat meals rose by 38% and 23%, respectively.

Lee Tae-shin, head of Homeplus Online Business Division, said, “Homeplus online sales and customer numbers are growing through long-accumulated product strength and marketing know-how,” adding, “We will continue to prove Homeplus’s potential for sustainable growth by constantly offering new shopping experiences to customers.”

This content was produced with the assistance of AI translation services.