'LS Group 3rd Generation' Lee Sang-hyun, CEO of Ta-in, Appointed Deputy Head of Hangzhou Asian Games Delegation

North Korea's Return to International Sports... "Creating Opportunities for Exchange Beyond Politics"

Taeein Co., Ltd. announced on the 17th that Lee Sang-hyun, the third-generation owner of the LS Group, has been appointed as the deputy head of the South Korean delegation for the 19th Hangzhou Summer Asian Games. This event is expected to mark North Korea's return to the international sports stage for the first time since its absence from the Tokyo Olympics. Lee has visited Pyongyang three times as part of inter-Korean sports exchanges.

Taeein stated that Lee currently serves as the president of the Korea Hockey Association, a director of the Korean Sports & Olympic Committee, and the vice president of the Asian Hockey Federation. The Games will be held from September 23 to October 8 in Hangzhou, Zhejiang Province, China, with about 10,000 participants from 45 countries. South Korea will send a delegation of approximately 1,100 athletes competing in 40 sports. Lee said, "I am deeply honored to take on the important role of deputy head. As this is a significant event held before the Paris Olympics next year, I will do my best to support the Korean national athletes so they can showcase their best skills."

Sanghyun Lee, CEO of Taein Co., Ltd. [Photo by Taein]

Attention is focused on whether Lee can contribute to opening the door for "sports diplomacy" at this Games, where North Korea is expected to participate. Lee previously served as a member of the Inter-Korean Exchange Committee of the Korean Sports & Olympic Committee. He currently works as a sports committee member of the National Council for Reconciliation and Cooperation. He has set foot in Pyongyang three times. Lee said, "Now is the time for communication with the North Korean athletes," adding, "I will strive to create opportunities to approach each other beyond political situations and ideologies through the spirit of sports."

Lee is the maternal grandson of the late Koo Tae-hoe, founder and honorary chairman of LS Cable & System, part of the LS Group. Following his grandfather Koo and his father Lee In-jung, former president of the Korea Mountaineering Federation, Lee is the first in Korean sports history to serve as the head of an Olympic sports organization for three consecutive generations.

This content was produced with the assistance of AI translation services.