KT Family Box Transforms into a 'Family Benefits Platform'
KT announced on the 17th that it will transform its family data and membership sharing app, ‘KT Family Box,’ into a ‘Family Benefits Platform.’ The number of KT Family Box subscribers has surpassed 3 million, with up to 2 million monthly active users.
First, the eligibility for membership registration will be expanded. Previously, only customers using two or more mobile lines under KT bundled products could sign up and use the service, but in line with the growing trend of single-person households, single-person bundled families will also be allowed to join. Families who have not yet subscribed to bundled products can also be invited to use the service together.
Family benefits will also be significantly enhanced. The existing ‘bonus data’ and ‘bonus membership points’ benefits based on the number of members will be equally applied to single-person bundled members. A new ‘reward data’ benefit will be added, providing immediate data rewards when completing family missions such as attendance checks, allowing families to earn up to 2,000MB of additional data per month.
Discount benefits such as up to 30,000 KRW off on Yogiyo, 15% off weekend buffet at Sofitel La Maison, and 50% off at CJ The Market will be offered in line with the vacation season in July and August.
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Additionally, new family sharing features will be introduced, including a ‘Family Calendar’ that allows members to easily check birthdays, wedding anniversaries, and other special dates, and a ‘Family Status’ feature that provides an overview of online video service (OTT) product information.
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