‘Meoktaekkang·Asahi’ Shortage Phenomenon... Some Convenience Stores Suspend Orders

Supply Cannot Keep Up with Demand

Recently, Muktakkang and Asahi Super Dry draft beer cans have gained immense popularity, leading to a shortage phenomenon. Some convenience stores have even halted orders due to supply not meeting demand.

Dried Pollack Snack. [Photo by Nongshim]

According to industry sources on the 13th, orders for Muktakkang have been suspended at CU, GS25, and Emart24. A representative from Emart24 explained, "Orders are expected to resume tomorrow and will be limited to six units."

Muktakkang is the sixth snack in the "Kkang" series launched by Nongshim. It is a product that incorporates the flavor of Muktak, a popular beer snack, with an added Cheongyang mayo sauce. According to Nongshim, Muktakkang sold over one million packs within a week of its release on the 26th of last month.

A customer is purchasing Asahi Super Dry draft beer at GS25.
[Photo by GS Retail]

Orders for Asahi Super Dry draft beer cans have been suspended at CU and Emart24. CU will limit orders until the end of this week, and Emart24 plans to resume orders on the 18th. Currently, each company restricts the order quantity to between 6 and 24 cans per store per day.

Asahi Super Dry draft beer was first launched in Japan in April 2021. Unlike other beers, it is designed to open the entire lid, producing rich foam that delivers a draft beer-like taste. Being able to enjoy draft beer flavor at home, it also faced supply shortages in Japan after its release.

This content was produced with the assistance of AI translation services.