Taste the Flavor and Aroma of 'Myeongpum Jeonju Peaches'

Direct Trade Event at Jeonju Sports Complex Parking Lot on the 19th

High-Quality 3kg Products 10~30% Cheaper Than Market Price

A direct transaction market where you can taste peaches produced in Jeonju with excellent taste and quality at affordable prices will be held.

According to the Jeonju Agricultural Technology Center (Director Kim Jong-seong) on the 13th, the "25th Premium Jeonju Peach Direct Transaction Event" will be held on the 19th at the parking lot of Jeonju Sports Complex to widely promote the quality excellence of Jeonju peaches and increase consumer awareness of Jeonju agricultural products.

This year marks the 25th event, where Jeonju peaches will be sold at prices 10-30% cheaper than market prices based on a 3kg box.

The organizers plan to showcase main varieties such as Jangtaekbaekbong, Madoka, and Daeokgye, which have verified standards and quality including size and sweetness, and are known for their excellent taste and aroma, to captivate consumers' palates.

In particular, this year’s direct transaction market will be scaled down to a one-day event considering the decrease in peach production due to early-year weather disasters and securing event quantities. Sales will continue until 9 p.m. considering office workers’ leaving times, and will end once the prepared quantity is sold out.

Additionally, this year’s direct transaction market will feature various programs enjoyed by both producers and consumers, including ▲peach quality contests and exhibition of award-winning works ▲tasting and sampling of processed peach products ▲food market ▲midsummer night concert.

Director Kim said, “We are promoting direct sales to inform consumers of the reputation of Jeonju peaches and to support farmers who have faced difficulties in peach production due to weather disasters,” and added, “We ask for the citizens’ great interest and participation in the 25th Premium Jeonju Peach Grand Festival.”

Meanwhile, for other detailed information such as programs of the 25th Jeonju Premium Peach Festival, please contact the Premium Jeonju Peach Grand Festival Promotion Committee.

This content was produced with the assistance of AI translation services.