Gyeongnam Nonghyup "Enjoy This Summer Vacation with a Rural Farm Stay"

NC Dinos Home Game Baseball Spectators Rural Summer Vacation Campaign

Gyeongnam Nonghyup held a ‘Spend Your Summer Vacation in the Countryside Campaign’ targeting spectators at the NC Dinos home game at Changwon NC Park on the 12th, together with executives of the Gyeongnam Farmstay Association.

This campaign was organized to raise urban residents' interest in summer vacations ahead of the peak holiday season.

On the day of the game, which featured the regional rivalry known as the ‘Nakdong River Derby,’ about 13,000 spectators attended. Pamphlets and promotional items promoting rural farmstays and the hometown love donation system were distributed to spectators entering the stadium.

NC Dinos Home Game Baseball Audience Rural Summer Vacation Campaign.
[Image provided by Gyeongnam Nonghyup]

Through the campaign, urban residents' interest was simultaneously raised in ‘rural farmstay villages as vacation destinations’ and the ‘Hometown Love Donation System that supports my hometown.’ The campaign was also promoted on the electronic scoreboard during the baseball game, drawing the spectators' attention once again.

Farmstay is a rural experience travel combining agriculture, culture, and tourism, where visitors can live in the countryside, participate in cultural experiences, visit nearby tourist attractions, and join village festivals. In Gyeongnam, 38 farmstay villages are currently operating.

Choi Jae-min, chairman of the Gyeongnam Farmstay Association, said, “This campaign was a great opportunity to widely promote rural farmstay villages to urban residents,” adding, “We will strive to equip Gyeongnam farmstay villages with facilities and programs that meet the expectations of urban residents.”

Lee Chang-hoon, deputy head, said, “Rural tourism plays an important role in connecting people living in rural and urban areas and fostering a friendly image of the countryside, which helps respond to the crisis of rural extinction,” and added, “We hope many urban residents will take an interest in the countryside this summer, leave the city, stay in rural areas, and have a safe and healing time.”

This content was produced with the assistance of AI translation services.