Gochang-gun Successfully Hosts Special Lecture by Park Hang-gi, CEO of Meta Branding

Published 13 Jul.2023 10:02(KST)

Gochang-gun, Jeonbuk Province, announced on the 13th that it held a special lecture titled "Branding & Marketing Strategy" the previous day at the Agricultural Technology Center, inviting Park Hang-gi, CEO of Meta Branding.

About 200 people, including students of the Rural Development University and interested farmers, attended the lecture, showing great enthusiasm.

Gochang County held a special lecture on the theme of "Branding & Marketing Strategy" on the 12th at the Agricultural Technology Center, inviting Park Hang-gi, CEO of Meta Branding.
[Photo by Gochang County]

Park Hang-gi, considered a top expert in the domestic brand naming industry, has led brand strategy consulting for major corporations such as SK Telecom, KT&G, and GM Daewoo, and is known as a hit naming expert for brands like Samsung Hauzen and Ssangyong Rexton.

Park said, "Branding and marketing are not only necessary for companies but have also become very important in the agricultural sector," adding, "They are crucial means to increase the added value of agriculture and enhance competitiveness."

Hyun Haeng-yeol, director of the Gochang Agricultural Technology Center, said, "It was a valuable time to learn together about the importance of branding and marketing of agricultural products by inviting a renowned brand marketing expert," and added, "We will continue efforts to raise the value of Gochang's agricultural specialties."

Meanwhile, Park Hang-gi currently serves as CEO and CBO (Chief Brand Officer) of Meta Branding, where he has created a brand education program called "Meta Class" and consistently lectures on branding expertise. He is also active in various fields as vice president of the Korea Brand Design Society and planning director of the Korea Trademark Design Association.