"Eat Together"... Jung Yong-jin Sparks Buzz with Sold-Out Item 'Meoktaekkang' on Threads

Shin Yong-jin, Vice Chairman of Shinsegae Group, Reaches 800,000 Followers
Thread Account Gains 20,000 Followers in Two Days

Jung Yong-jin, Vice Chairman of Shinsegae Group, has started activities on 'Threads' following Instagram. He recently posted a photo of Nongshim's popular snack ‘Meoktaekkang’.

On the 12th, Vice Chairman Jung posted a photo of Meoktaekkang at a location presumed to be Incheon Munhak Stadium, along with the caption "Try eating this." About two hours later, he posted a photo of Meoktaekkang together with a can of Asahi Super Dry draft beer, saying "Eat them together like this."

Vice Chairman Jeong Yong-jin of Shinsegae Group posted a photo of Nongshim Meoktaekkang on the thread.
[Image source=Screenshot of Jeong Yong-jin's thread]

Vice Chairman Jung, who usually enjoys communicating through social networking services (SNS) such as Instagram, has expanded his presence to Threads. Two days after creating his Threads account on the 11th, his followers approached 20,000. His Instagram followers exceed 800,000.

The snack Meoktaekkang posted by Vice Chairman Jung also draws attention. Meoktaekkang was released on the 22nd of last month and sold out on Nongshim’s official mall within ten days, with orders being limited at major convenience stores, gaining significant popularity.

In fact, the quantity of Meoktaekkang that can be ordered at convenience stores such as CU, GS25, and 7-Eleven is limited to a maximum of four packs. Some convenience stores frequently suspend orders depending on product stock, and many purchase confirmations of ‘Meoktaekkang’ are being posted on SNS. This is similar to the ‘Honey Butter Chip’ craze in 2014.

Earlier, the convenience store industry planned to hold a ‘2+1 event’ for Meoktaekkang this month, but due to a shortage of supply, CU stopped the promotion on the 8th, and GS25 and 7-Eleven halted it on the 11th. Nongshim, the manufacturer, announced that it will increase production by 30% starting this week.

Meanwhile, Threads is a new SNS launched by Meta, Facebook’s parent company, to compete with Twitter, and it has attracted attention by surpassing 100 million users within five days of its launch. On the 12th, the number of Threads app installations in South Korea also exceeded one million.

This is an unusually fast pace compared to other SNS platforms. Instagram took two and a half years to surpass 100 million users, YouTube took two years and ten months, and TikTok took nine months.

This content was produced with the assistance of AI translation services.