Emart to Sell Daegu Hanwoo Brand 'Palgongsanggang Hanwoo' at All Stores

Sales at All Stores from the 13th to the 19th

Emart announced on the 13th that it will sell 'Palgongsanggang Hanwoo,' a Daegu regional Hanwoo brand, at all Emart stores and offer a 30% discount when accumulating Shinsegae points.

Emart will sell Palgongsanggang Hanwoo, a Daegu Hanwoo brand, at all stores for one week from the 13th to the 19th. Palgongsanggang Hanwoo is a Daegu-based Hanwoo brand, produced through the Daegu Livestock Agricultural Cooperative's Hanwoo production program, and is a grade 1 or higher product. Palgongsanggang Hanwoo first entered Emart in 2013 as the first large retailer to do so, and is currently available year-round at five metropolitan area stores including Suwon and Byeollae, as well as six stores in Daegu and Gyeongbuk regions such as Manchon and Gyeongsan.

Daegu regional Korean beef brand 'Palgongsanggang Hanwoo' available at Emart [Photo by Emart]

This event is held to celebrate the 10th anniversary of Palgongsanggang Hanwoo's entry into Emart, with event quantities secured three months in advance and the farmers' shipment schedules adjusted accordingly. Notably, whereas previously 11 stores individually received raw meat and processed the products, this event will have Emart's specialized meat processing center, the Meat Center, process the raw meat into products, allowing the event to be held at all Emart stores.

An Emart representative said, "Excellent Hanwoo produced with thorough quality control across the country and the capabilities of Emart's Meat Center have come together to meet customers nationwide," adding, "We plan to continue organizing various events in cooperation with regional Hanwoo brands in the future."

This content was produced with the assistance of AI translation services.