Domestic Tourists Spent 870 Billion Won in Incheon... Effects of Accommodation Package Promotions
Last year, domestic tourists spent 870 billion KRW in Incheon, and the number of visits increased by 21% compared to the previous year.
According to the Incheon Tourism Organization on the 12th, the '2022 National Travel Survey' report released by the Korea Culture and Tourism Institute under the Ministry of Culture, Sports and Tourism showed that the number of trips made by Korean nationals to Incheon last year was 11.08 million, a 21.2% increase from the previous year.
Additionally, the number of travel days was 14.49 million, up 23.7% from the previous year, and travel expenditures amounted to 869 billion KRW, up 33.5%, showing a growth rate greater than the overall increase in domestic travel volume.
Incheon City, selected for the Ministry of Culture, Sports and Tourism's 'Night Tourism Specialized City Development Contest,' will promote a night tourism belt development project centered around Songdo International City, Wolmido, and the Open Port area by 2025. The photo shows the view of Songdo Central Park, where the 'Multimedia Drone Show' and 'All Nights Incheon Festival' were held.
[Photo by Incheon Tourism Organization]
In particular, spending on overnight trips increased by up to 64.4%, with overnight travel showing significant growth in the number of trips, travel days, and expenditures compared to day trips.
The overall satisfaction score of tourists visiting Incheon was 78.6 out of 100, rising by 0.5 points from the previous year. By age group, satisfaction with overnight travel in Incheon was high across all age groups: 81.7 for teenagers, 79.9 for people in their 20s, and 79.8 for those in their 60s.
The Incheon Tourism Organization analyzed that domestic tourism revitalization projects such as accommodation package promotions, development of stay-type tourism products, and local consumption coupon promotions, which were implemented to increase tourists' length of stay, have been effective.
This survey was conducted by the Korea Culture and Tourism Institute, which interviewed 50,400 nationals aged 15 and older every month last year and used the results as a sample to calculate figures for the entire population.
Lee Joo-hee, head of tourism marketing at the Incheon Tourism Organization, said, "We will continue to expand efforts to attract stay-type tourists and discover local and experiential content through collaboration with local hotels, commercial districts, and tourism companies," adding, "We hope more tourists will stay in Incheon and discover its hidden charms."
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Night View of Gaehangjang Cultural Heritage [Photo by Incheon Tourism Organization]
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