"12 Bottles Sold Per Second"... HiteJinro Kelly Sells 100 Million Bottles in 99 Days

Leading the Increase in Total Beer Sales Volume

HiteJinro announced on the 12th that its new beer product Kelly, launched last April, surpassed 100 million bottles in sales within 99 days.

The Twist of HiteJinro Lager - Kelly Sells 100 Million Bottles
[Photo by HiteJinro]

This means that 11.7 bottles were sold per second, which the company explained is equivalent to 2.3 bottles consumed per adult in South Korea.

When the cumulative sales volume is converted into the number of boxes, it amounts to 3.3 million boxes. Kelly achieved the shortest sales record among domestic beer brands by selling 1 million boxes within 36 days of its launch, and the sales speed is accelerating with 2 million boxes sold in 66 days and 3 million boxes in 90 days.

Since Kelly's launch, HiteJinro's overall beer sales have also increased. Last month, the total beer sales in both the entertainment and home markets for HiteJinro rose by about 33% compared to March, before Kelly was released. Sales in the second quarter of this year also increased by approximately 12% compared to the same period last year.

According to actual sales data from some large marts nationwide in June, HiteJinro's product market share based on domestic beer sales reached 49.6%, which is about a 7.0% increase compared to March. The company analyzed that this was a clear effect of Kelly.

HiteJinro plans to advance the release of Kelly draft beer and small bottle product lines in response to consumer demands. Oh Seong-taek, Executive Director of HiteJinro's Marketing Division, stated, "Through an aggressive marketing campaign combining Kelly and Terra, we will intensify our efforts to capture the peak summer market and achieve our goal of reclaiming the number one position in the domestic beer market."

This content was produced with the assistance of AI translation services.