SAMG Entertainment Confirms Production of Metal Card Bot Seasons 2 and 3... "Growing Brand IP Following Tinyping"

SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) is nurturing Metal Card Bot as its brand animation following Catch! Teenieping. The company plans to expand it into lifestyle-oriented content encompassing not only kids' animation but also games, fashion, and F&B.

On the 11th, SAMG Entertainment announced the confirmation of production for seasons 2 and 3 of its 3D boy action series Metal Card Bot. Given the enthusiastic response to season 1, the company decided early to produce seasons 2 and 3 and expand Metal Card Bot as SAMG Entertainment’s brand animation.

Metal Card Bot is a boy action robot series that SAMG Entertainment introduced about 10 years after Mini Force. The story excitingly depicts the adventures that unfold as Joon, the protagonist, discovers and seals Metal Card Bots who live disguised on Earth by transforming into vehicles such as police cars and trucks.

First aired in March, Metal Card Bot surpassed a peak viewership rating of 3%, establishing itself as a hit content. According to Naver Data Lab graphs, Metal Card Bot is currently the most popular boys’ animation content. Unlike competing titles whose interest levels have stagnated, Metal Card Bot’s popularity is on the rise.

Sales related to Metal Card Bot are also strong. The core concept of Metal Card Bot includes collecting elements. The appearance of numerous robots that stimulate the desire to collect as the seasons progress is the background for the growth in Metal Card Bot’s sales.

SAMG Entertainment plans to expand the universe and strengthen the collecting elements through the production of follow-up seasons, aiming to develop it into an intellectual property (IP) like Korea’s “Transformers.” The company intends to extend beyond kids’ animation into games, fashion, and F&B, creating lifestyle-oriented content.

Riding on the strong domestic response, the company is also pushing for entry into China within the year. A representative from Jumpgo, Metal Card Bot’s Chinese partner, said, “Metal Card Bot, which creatively combines collectible cards and robots that are causing a huge craze in China, is an animation that is bound to succeed in China.”

Kim Suhoon, CEO of SAMG Entertainment, said, “Metal Card Bot, which has received a warm response since the first season, is growing into the second Catch! Teenieping,” adding, “We will maximize IP value by expanding the universe and securing fandom through the production of follow-up seasons.”

This content was produced with the assistance of AI translation services.