Yanolja Partners with Daejeon Metropolitan City to Revitalize Local Tourism

Public-Private Partnership Project for Discovering Local Travel Products

Yanolja announced on the 10th that it has signed an agreement with Daejeon Metropolitan City to promote local tourism and will carry out a strategic public-private cooperation project for the development of the tourism industry in the Daejeon area.

Lee Jang-woo, Mayor of Daejeon Metropolitan City (left), and Bae Bo-chan, CEO of Yanolja, are posing for a commemorative photo after signing an agreement to revitalize local tourism.
[Photo by Yanolja]

First, Yanolja plans to combine its expertise with Daejeon Metropolitan City's tourism infrastructure to discover travel resources in the Daejeon area and actively promote local travel products to attract domestic and international travelers. Additionally, it will support the successful hosting of domestic and international events, including the 'Daejeon 0 o'clock Festival,' and enhance access to information about local events to revitalize the regional economy. Furthermore, Yanolja and Daejeon Metropolitan City plan to share tourism information they possess to establish a foundation for the digital transformation of the local tourism industry.

Lee Jang-woo, Mayor of Daejeon Metropolitan City, said, "Cooperation with Yanolja, which is leading domestic leisure trends, will be a great force in revitalizing local tourism," adding, "We will work together to help the Daejeon 0 o'clock Festival become a world-class festival and for Daejeon to stand tall as a first-class tourist city."

Yanolja CEO Bae Bo-chan stated, "Through this agreement, we expect to actively develop and promote unique travel and leisure content exclusive to Daejeon Metropolitan City, contributing to the revitalization of the local economy by attracting travelers," and added, "Going forward, based on Yanolja's expertise, we plan to actively participate in various public-private cooperation projects to strengthen regional coexistence while also contributing to the development of a leading tourism nation."

This content was produced with the assistance of AI translation services.