Chorokmaeul Revamps App on MS Azure to "Enhance Customer Experience"

Redevelopment as a Native App
Introduction of Integrated Shopping Cart
Supported by Jeongyuggak and Hanguk Microsoft Capabilities

Green Village, a specialist in eco-friendly organic products, announced on the 10th that it will launch a new mobile application (app) based on Microsoft Azure to enhance online accessibility.

Chorokmaeul App Redesigned Based on Microsoft Azure
[Photo by Chorokmaeul]

The new app is characterized by its shift from a supplier-centered design to maximizing customer convenience. While maintaining familiar design assets and layouts without major changes, it has been newly developed as a native app. An intuitive and simplified user interface and experience (UI/UX) have also been applied to ensure a natural and smooth connection from product browsing to adding items to the cart and making purchases.

The shopping carts, which were previously divided into store delivery and courier delivery, have been integrated into one. When customers add products to the cart, the fastest delivery method available is prioritized. Green Village currently offers same-day store delivery, dawn delivery, and courier delivery services based on approximately 380 offline stores nationwide.

The Green Members subscription method, which allows customers to receive coupons and reward benefits when using Green Village, has also been improved to be easier and more convenient. This reflects the growing trend of customers seeking eco-friendly and organic foods amid increasing interest in safe food.

The app development process involved the IT capabilities of Green Village’s parent company, Jeongyookgak, supported by human and technical assistance from Microsoft Korea. All backend areas of the newly changed functions, such as shopping cart integration and app usage behavior tracking, were implemented using Microsoft’s technology, and the data servers operate based on Microsoft Azure.

Park Joon-tae, Chief Technology Officer (CTO) of Green Village, said, "We focused on revamping the app service to make online shopping easy and convenient from the customer’s perspective," adding, "We will elevate the overall customer service level through the advancement of offline store delivery services linked with the online purchase experience."

This content was produced with the assistance of AI translation services.