HiteJinro Jinro Named Brand Champion at UK’s 'The Spirits Business'
HiteJinro announced on the 6th that Jinro (JINRO) was selected as the 'Supreme Brand Champion' by the UK distilled spirits specialized media, The Spirits Business.
The Supreme Brand Champion award is given to one top brand of the year after a final competition among brand champions selected in each category such as whiskey, rum, gin, and tequila, based on a comprehensive evaluation including distribution networks and marketing activities. HiteJinro was previously selected as a brand champion in 2018 and 2021, and this is the first time it has been chosen as the Supreme Brand Champion.
The selection was attributed to ▲recording the highest sales volume in the spirits category with 100 million boxes (9ℓ per box) of soju products including Chamisul sold worldwide in 2022 ▲sales growth domestically and internationally despite the COVID-19 pandemic ▲expansion of entry into overseas local home channels ▲and effective marketing activities adapted to changing environments.
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Hwang Jeong-ho, Executive Vice President of HiteJinro's Overseas Business Division, said, “We are pleased that HiteJinro, a leading comprehensive liquor company in Korea, was selected as the ‘Supreme Brand Champion,’ which has become a stepping stone for the globalization of soju. We will actively carry out various marketing activities using the ‘Jinro’ brand as a representative of soju globalization.”
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