Emart24 Launches 'Boyangsik' Targeting MZ Generation Preferences

Emart24 is launching a large number of convenient health food products reflecting the tastes of the MZ generation (Millennials + Generation Z).

Emart24 announced on the 6th that it will sell 'Jangeo Gyeran Mari Deopbap' (Eel Rolled Omelette Rice Bowl) as a limited summer season item starting from the 12th. The Jangeo Gyeran Mari Deopbap features two whole sea eels and a Japanese-style rolled omelette (Tamago) included in one serving.

Emart24 will also collaborate with the popular Hapjeong-dong restaurant 'Ramura' to sequentially release several co-branded products starting from the 11th. Ramura’s signature ramen is based on chicken broth and is generously topped with chicken leg, quail eggs, and bracken. It is famous among young people as "ramen enjoyed like a health food." The products Emart24 is launching in collaboration with Ramura include three items: ▲Red Chicken The Big Triangle Kimbap ▲Black Jjimdak Lunchbox ▲Red Chicken Burger.

In addition to convenient health foods, Emart24 is preparing discount events for health food products available for delivery orders. Until the 18th, Emart24 stores will offer pre-orders for two types of 'Pre-grilled Freshwater Eel' and 'Nakji Yeonpotang' (Octopus Hot Pot). Also, from the 10th to the 23rd, high-sugar-content watermelons (7kg) will be sold at a 20% discount from the regular price, and until the 14th of this month, a 1+1 free watermelon lunchbox promotion will be held.

This content was produced with the assistance of AI translation services.