"Free Inspections and Promotions" Imported Car Companies Target Customers During Summer Vacation Season
Free Inspection for Mercedes-Benz, Volkswagen, Honda, and Daimler Trucks
Lincoln and Cadillac Offer Vehicle Promotions
Imported car manufacturers are holding various events in preparation for the summer vacation season, ranging from free vehicle inspections to discounts on genuine parts. Some companies are also conducting vehicle promotions to prepare for the second half of the year.
Mercedes-Benz Korea announced that from the 3rd to the 12th of next month, it will offer free vehicle inspections and discounts on major parts for six weeks. Customers visiting any of the 77 official service centers nationwide can receive free inspections of key items such as engine oil, coolant, and tires. Discounts of up to 20% are also provided on genuine parts like wiper blades and interior air purification filters.
Volkswagen Korea is conducting the ‘2023 Volkswagen Service Summer Campaign’ for one month until August 5th. The campaign includes the ‘Volkswagen Plus Double Check,’ which diagnoses 68 items across 27 areas while the vehicle is lifted and identifies fault codes. All customers visiting service centers will receive a vehicle trash bag, and customers who pay for repairs exceeding certain amounts (300,000 or 500,000 KRW) will be given genuine Volkswagen accessories.
Honda Korea issues service campaign coupons to customers who have installed the exclusive vehicle management application ‘My Honda.’ These coupons can be used during maintenance at official service centers and allow for free inspections of 10 essential items. Benefits such as a 10% discount on parts like tires and batteries are also provided.
Imported commercial vehicle companies are also running campaigns. Daimler Truck Korea has been offering free vehicle inspection services to all customers visiting service centers since the 1st and will continue until the 19th of next month. Discounts of up to 40% are available on essential summer parts (such as filters) among 346 types of parts, up to 30% on consumable parts (such as brake drums), and up to 30% on technical accessories.
Cadillac is running a promotion that fully supports the price increase resulting from the end of the individual consumption tax reduction, regardless of the vehicle model. Additionally, various financial promotions are being offered to customers purchasing the XT4, XT5, XT6, Escalade, and CT5 models.
Lincoln Sales Service Korea is conducting a promotion for customers purchasing its large sports utility vehicle (SUV), the Aviator. For all trims of this vehicle, the first 400 customers to purchase a new car will receive a Lincoln golf goods set. Additionally, winners will be invited to a premium dining event with a chef through a lottery.
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