"World's First" MINI Korea Opens JCW Specialized Space

All JCW High-Performance Models Always on Display and Available for Test Drive

MINI Korea announced on the 3rd that it has opened the world’s first domestic specialized space for its high-performance brand JCW, the ‘JCW Performance Showroom.’ It is located in four MINI dealerships nationwide (Deutsch Motors Suwon Auto World, Bavarian Motors Songdo Complex, Kolon Motors Daegu, Dongsung Motors Busan).

This showroom allows visitors to experience the entire JCW lineup. Inside the showroom, the JCW zone features a Heritage Wall where the brand identity, including history and motor racing heritage, can be seen at a glance. At the Parts Deck, where various original accessory parts are displayed, customers can inquire about purchases via QR codes.

Additionally, a revamped test drive program and product consultation are offered. A JCW-specialized test drive program lasting approximately 40 minutes to 1 hour has been prepared. Certified staff who have completed the newly established JCW specialized training course at the BMW Training Academy this year, along with MINI product experts (MINI Geniuses), conduct docent tours and purchase consultations.

Meanwhile, last year, MINI JCW vehicles sold 23,005 units worldwide, an 8.9% increase compared to the previous year. In Korea, sales reached 993 units, marking a 45% increase year-on-year. Korea achieved the third highest growth rate globally, following Germany and Japan.

MINI Dongsung Motors Busan Showroom
[Photo by MINI Korea]

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