"No Worries During the Monsoon Season"... Lotte Mart Presents 100% 'Sugar Content Selected' Peaches

100% Non-Destructive Sweetness Sorting and Sales
Technology Established to Increase Weight and Maintain Freshness

Lotte Mart announced on the 2nd that it will introduce 100% sweetness-selected peaches that can be enjoyed without worry even during the rainy season.

Models are showcasing 100% sweetness-selected peaches sold at Lotte Mart.
[Photo by Lotte Mart]

Lotte Mart conducts 100% non-destructive sweetness selection for all peaches. Sweetness selection will be applied to all products, and peaches with low sweetness will not be sold. Additionally, the supply of peaches from famous production areas such as Eumseong Hetsare, Jeonbuk Imsil, and Chungju Haneuljak will be increased by about 33% compared to the previous year to further enhance customer trust in sweetness.

The weight of peaches will be increased by about 10% from the previous standard to around 250g to improve quality. This is based on consumer preferences who believe that larger peaches taste better and have more edible parts. Lastly, by establishing freshness preservation technology, the freshness of peaches will be maximized, and customers will be able to purchase soft or firm peaches without touching them, as this information will be indicated on the box.

A Lotte Mart representative said, "We are conducting quality improvement activities based on the 'Freshness Renewed' project to provide better quality products to customers visiting Lotte Mart and supermarkets," adding, "We will continue to make efforts so that fresh food products applying 'Freshness Renewed' are recognized as trustworthy products that customers can confidently purchase."

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