[Initial Insight] Musk VS Zuckerberg, Who Would Win in a Fight?

Height 186 cm, weight 85 kg, age 51, assets about 320 trillion won, occupation Tesla CEO, social networking service (SNS) Twitter acquirer. Name: Elon Musk. Height 171 cm, weight 70 kg, age 39, 133 trillion won. Meta CEO Mark Zuckerberg. Facebook founder, Instagram acquirer.

The two men are about to fight in the ring. Watching a fight from across the river is said to be one of the best spectacles. Immediately, fight enthusiasts and fans around the world began predicting the outcome. "Zuckerberg even won a gold medal in a jiu-jitsu competition. Young and regularly training, Zuckerberg is sure to win," "In an amateur fight, physical condition matters. If Musk uses his size to overpower, the match ends there." It's a close call.

What is the perspective of martial arts experts? Kai Woo, a mixed martial arts (MMA) fighter who has been Zuckerberg's martial arts instructor, praised Zuckerberg as a "diligent trainee" but said, "The outcome of the fight is completely unpredictable."

Nevertheless, if one were to predict, the winner could be Musk. And also Zuckerberg.

Twitter is experiencing user attrition and a decline in advertising revenue. To overcome this crisis, Musk appointed a new CEO. Twitter is a text-based platform but is also focusing on audio and video live services. The Musk-Zuckerberg showdown could be broadcast live exclusively on Twitter. Similarly, Zuckerberg, who owns an SNS platform, likely sees the results of his calculations as not unfavorable. Moreover, the global event expected to unfold ahead of the launch of the text-based SNS "Threads," which is set to rival Twitter, is an irreplaceable advertisement. This whole situation originally started when a Twitter user asked, "Will Threads become Twitter's rival?" and Musk sarcastically replied, "I'm scared to death."

SNS services live on "attention." It is a game of attracting more attention and securing more viewers. Musk, who acquired a stagnant SNS to upgrade it, and Zuckerberg, who aims to grow a new SNS. It is uncertain how successful their plans will be, but it is certain that attracting attention is the hardest success to achieve. The "chicken game" between these two billionaires, who lack nothing, might actually be a "win-win game."

It is an era where attention equals money. Even the world's richest people compete fiercely for attention, risking physical confrontation. Recently, I looked back to see what kind of articles I attracted attention with. The titles were like these: "'My car also wanted to avoid the sun'... Absurd shaded parking," "Ordered ramen and almost fainted... Taiwan's 'Godzilla Ramen' with crocodile leg," "'I don't want to be sold' auction escape cow... found after 11 days." The "attention beggars" were not far away.

Looking around from the 10th floor of Asia Media Tower in Chodong, Jung-gu, Seoul. Chodong, near Chungmuro, was the mecca of the printing industry. During the economic development period, the film industry flourished and was boosted by flyers and such, and after democratization, it saw a boom every election season. However, it gradually declined with digital and internet advances. Now, the decline is accelerating more than ever. Chodong might become a graveyard for printing shops. Could legacy media like the press be an exception? How successful is the established media in attracting "attention"?

This content was produced with the assistance of AI translation services.