Mezzomedia and CJ AI Center Joint Report... Introduction to Customer Data and AI Technology

‘Customer Data’ and ‘AI Technology’ at the Core
Introduction to CJ AI Center's AI Technology and Innovation
Planned Collaboration in Advertising and Marketing Business Areas

Mezzomedia, a digital marketing company under CJ ENM, announced on the 30th that it has jointly published a report with the CJ AI (Artificial Intelligence) Center. Mezzomedia releases specialized reports every month to uncover the latest industry trends and digital marketing insights. This series is the third report in the consumer trend series.

This report covers the current status of personalized services by industry using AI technology, as well as innovative cases and prospects where the CJ AI Center has applied its self-developed AI technologies to various sectors such as entertainment, advertising and marketing, and logistics. According to a survey by the global consulting firm McKinsey & Company, 71% of respondents expressed a desire to receive personalized communication and products, indicating that new personalized services will continue to be launched across various industries in the future. The core elements are ‘customer data’ and ‘AI technology.’

The report also provides detailed insights into the research directions and innovative cases of personalized services using data from CJ’s major affiliates and AI technologies developed in-house by the CJ AI Center, as well as future research and development areas. Key innovation cases introduced include ▲‘AI Recommendation, Our Neighborhood Masterpiece Exhibition,’ which selects movies viewers want to watch again through customer demand forecasting ▲‘Preference-tailored AI Copywriter,’ which enhances marketing efficiency through personalized communication messages ▲‘Logistics Data-based Data Ecosystem,’ which proactively responds to trends based on the core characteristics of large-scale logistics data.

The CJ AI Center announced plans to pursue projects such as ▲advertisement image generation and ▲marketing AI platforms to enable hyper-personalized marketing campaigns in the advertising and marketing fields. Mezzomedia plans to continue collaborating with the CJ AI Center starting with this joint report. In particular, they will cooperate to secure innovative cases utilizing AI technology in the advertising and marketing business areas.

This content was produced with the assistance of AI translation services.