ESG Accommodations and Plastic Zero... 'ESG Tourism' Presented by 'WhyNotCrew' Jeju Edition
‘ESG Accommodation’ and ‘Why Not Yonggi-nae Project’ Unveiled
Revitalizing Local Economies in Gwangju, Jinju, Daejeon, and Jeju
LG Uplus announced on the 30th that it has signed a business agreement with Jeju Tourism Organization to promote ESG (Environmental, Social, and Governance) tourism and the ‘2040 Plastic Zero Jeju’ project.
Cast members signing the Clean Udo Pledge during the broadcast of Why Not Crew Season 2 Jeju episode. (Photo by LG Uplus)
View original imageThrough the travel entertainment content ‘Why Not Crew’ Season 2, both parties will discover new tourist attractions and activities in Jeju that were previously overshadowed by popular tourist spots, and introduce ‘ESG accommodations’ that repurpose vacant houses. Along with this, they will introduce Jeju’s eco-friendly policy vision, the ‘2040 Plastic Zero Jeju’ project. In particular, the cast members of Why Not Crew directly participated in the ‘Udo Digital Pledge for Eco-Friendly Travel’ being promoted on the pristine Udo Island, which is free of disposable cups. This pledge expresses their commitment to reducing disposable plastic cups during travel and using tumblers and reusable cups to achieve ‘zero’ plastic waste. This is part of the ‘Why Not Container Project.’
Previously, LG Uplus partnered with SBS to co-produce the entertainment show ‘Why Not Crew’ Season 2, which has been streaming on YouTube since last month. Earlier episodes, set in Gwangju, Daejeon, and Jinju, showcased efforts to revitalize local economies and protect the environment. The Jeju episode marks the grand finale of Why Not Crew Season 2.
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Jung Suheon, Vice President and Head of the Consumer Division at LG Uplus, said, “We hope that Why Not Crew Season 2, which captures the beautiful scenery of Jeju, will spark interest in ESG tourism, a new tourism trend. LG Uplus, which is striving to innovate customer experiences, will also introduce eco-friendly and ESG tourism to more customers more widely.”
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