LGU+ Strengthens Content Capabilities with Original Variety Show 'Jibe Isseulgeol Geuraesseo'

LG Uplus (CEO Hwang Hyun-sik, www.lguplus.com)’s content-specialized studio ‘STUDIO X+U’ announced the launch of the mid-form variety show ‘Jibe Isseulgeol Geuraesseo’ and its first broadcast on the 30th.

‘Jibe Isseulgeol Geuraesseo’ is a U+ Mobile TV original variety show featuring MZ siblings Jonathan and Patricia, who have never traveled before, embarking on a trip with comedian Kim Hae-jun.

At the production press conference for "I Should Have Stayed Home" held on the 26th at the LG Uplus Yongsan building, (from left) PD Lim Hyung-taek, Jonathan, Patricia, and Kim Hae-jun, among the cast, are taking a commemorative photo.
[Photo by LG Uplus]

This program is the first project by PD Lim Hyung-taek, who directed SBS’s ‘Running Man’ and joined LG Uplus. It is produced in 8 episodes of 50 minutes each (equivalent to 16 episodes of 30 minutes each for mobile TV). It airs every Friday at 11:20 PM on SBS and at 12:00 AM on U+ Mobile TV.

Episode 1 features Jonathan and Patricia arriving at the airport excitedly preparing for their trip to Okinawa, along with the surprise addition of Kim Hae-jun joining them unexpectedly, showcasing various moments of their journey.

To celebrate the launch of ‘Jibe Isseulgeol Geuraesseo,’ LG Uplus is also holding a roaming event. From the 3rd to the 17th, customers who post photos of travel destinations they want to visit on Instagram with the hashtag ‘#JibeIsseulgeolGeuraesseo’ and write why they want to visit those places will be entered into a draw to win a 1,000,000 KRW Hana Tour gift certificate and a U+ Safe Roaming Zero Premium plan usage voucher.

LG Uplus plans to continue discovering works that change the landscape of the real variety market, which has been dominated by older generation celebrities, and provide content that viewers can enjoy more comfortably.

Additionally, LG Uplus will strengthen its capabilities in mid-form content production of around 30 minutes per episode and focus on producing fast-paced, well-made mid-form content.

Shin Jeong-su, head of LG Uplus ‘STUDIO X+U’ production center, said, “I hope this healing variety show, featuring three cast members at the center of the MZ generation who take a quick overseas trip to experience various emotions amid their busy lives, will also provide healing to viewers. We will actively discover trendy mid-form content that can capture the attention of young viewers in the future.”

This content was produced with the assistance of AI translation services.