Shinsegae Yeoju Outlet, Take the Direct Express Bus

Seoul Express Bus Terminal - Yeoju Premium Outlets
7 Round Trips Daily Starting Next Month 1st

Shinsegae Simon announced on the 29th that starting from the 1st of next month, it will operate an express bus route directly connecting Gangnam Seoul Express Bus Terminal (Gyeongbu-Yeongdong Line) and Yeoju Premium Outlets.

A bus belonging to Dongbu Express is departing from the Seoul Express Bus Terminal on the Gyeongbu-Yeongdong Line in Seocho-gu, Seoul.
[Photo by Shinsegae Simon].

The direct route operated by Dongbu Express runs seven round trips daily between Gangnam and Yeoju Premium Outlets. Buses departing from Seoul operate from 9 a.m. to 5 p.m., while buses departing from Yeoju Premium Outlets run from 11 a.m. to 7 p.m.

The Premium Outlets offer luxury and brand products at reasonable prices and provide post-tax refund (tax-free) services, making it a preferred shopping destination for tourists. Large premium outlets such as Woodbury Commons in the suburbs of New York, USA, and Gotemba in Tokyo, Japan, also exist, with various bus routes directly connecting the city center to the outlets.

Shinsegae Simon Yeoju Premium Outlets plans to expand foreign tourist attraction through this public transportation infrastructure improvement and strengthen its role as a 'tourism hub' linking major local attractions.

With the anticipated increase in foreign visitors, Shinsegae Simon is producing maps in four languages?Korean, English, Chinese, and Japanese?and improving services within the shopping center by reorganizing signage. Promotional activities such as offering a 'Savings Passport' with additional exclusive discounts for foreigners will also be introduced.

A free ride event commemorating the route opening is currently underway on the Shinsegae Outlet application (app). From July 1 to 31, 10 seats per trip are available on a first-come, first-served basis. The app supports three languages?Korean, English, and Chinese?allowing foreign participation.

Yeoju Premium Outlets is also developing local linkage content to connect visitors to major tourist attractions in Yeoju City. To this end, Shinsegae Simon and Yeoju City signed a 'Business Agreement for the Activation of Culture, Tourism, and Economy in Yeoju City' last month.

A Shinsegae Simon official stated, "With the launch of Dongbu Express's direct bus route, we will actively attract foreign tourists to contribute to regional tourism revitalization and aim to elevate Yeoju Premium Outlets as a landmark representing shopping and tourism linkage in Asia."

A bus belonging to Dongbu Expressway heading to Shinsegae Simon Yeoju Premium Outlets is waiting at the Seoul Express Bus Terminal platform.
[Photo by Shinsegae Simon].

This content was produced with the assistance of AI translation services.