"Taking Responsibility for Children's Traffic Safety" Hyundai Mobis Continues Related Campaign for 13 Years

Transparent Umbrella Sharing Campaign

Hyundai Mobis is conducting the 'Transparent Umbrella Sharing Campaign,' visiting elementary schools nationwide to distribute transparent umbrellas and provide traffic safety education. This campaign has been held 14 times since 2010.

The company held a transparent umbrella sharing event on the 29th for all students at Seryun Elementary School in Seoul, in collaboration with the Korea Child Safety Foundation and the Road Traffic Authority. Approximately 700 elementary students received transparent umbrellas that help secure visibility on rainy days. Safety education using model crosswalks and traffic lights was also conducted.

According to the company, the transparent umbrellas are lightweight and durable, made from lightweight aluminum and fiberglass-reinforced plastic materials. Since all sides of the umbrella are transparent, it helps both children and drivers maintain clear visibility. The handle also features a whistle, allowing children to easily alert those around them and call for help in emergencies.

Hyundai Mobis conducted the "Visiting Children's Traffic Safety Experience Education" program to foster proper awareness and safe behavior regarding safety accidents that may occur in various modes of transportation, as part of the "2023 Transparent Umbrella Sharing Campaign."
[Photo by Hyundai Mobis]

This year, a 'Visiting Children's Traffic Safety Experience Education' program is also being operated. It is an integrated safety education covering potential safety accidents that can occur in various modes of transportation such as cars, airplanes, ships, and subways. To this end, six experience booths were set up. At the car safety booth, simulated accident situations such as sudden braking were staged, and safety belt usage education was provided. Instructions on how to respond to airplane accidents, how to wear life jackets when boarding ships, and subway boarding and alighting education were also conducted.

Through the sharing campaign, more than 1.3 million transparent umbrellas have been distributed nationwide this year. Over 2,200 schools have participated. In addition to elementary schools nationwide, stories reflecting interest and importance in children's traffic safety are being collected, and transparent umbrellas will be provided to child-related organizations until the end of the year.

Choi Jun-woo, Executive Director of Hyundai Mobis ESG Promotion Office, said, “We plan to continue exploring various campaigns to ensure the safety of children, who are the center of future generations.”

This content was produced with the assistance of AI translation services.