Coupang Participates in Ministry of Trade, Industry and Energy's 'Digital Distribution Expo'... Showcasing PB Win-Win Cases

Introduction to Distribution Innovation through PB
Exhibition of 7 PB Products

Coupang announced on the 28th that it will participate in the '2023 Digital Distribution Expo' hosted by the Ministry of Trade, Industry and Energy, introducing cases of win-win distribution innovation through PB (private brand).

The event, held for three days from the 28th to the 30th at COEX Hall in Samseong-dong, Gangnam-gu, Seoul, is the largest distribution and logistics specialized exhibition in Korea, offering insights into digital innovation in the distribution industry, win-win cooperation, and the future and trends of the next-generation distribution market. There are 350 participating companies and 1,000 booths installed.

Coupang has set up a booth under the theme of 'Distribution Innovation through PB,' showcasing graphic and video content that tells the story of mutual growth between PB product suppliers and Coupang. It introduces cases such as small business owners, who account for 9 out of 10 partners of CPLB, Coupang’s PB subsidiary, growing by 680% from 2019 to 2022. These small and medium partners are responsible for about 80% of the sales volume of PB products sold on Coupang.

Seven Coupang PB products, including GomGom, Tamsa, Comet, and Zoom, are also exhibited in physical form. Visitors can see popular PB products on Coupang such as GomGom Gwangcheon Dosirak Gim (seaweed lunchbox), Tamsa cat food, Zoom Basic Baking Soda detergent, and Comet Kitchen Titanium Coated Frying Pan.

A Coupang representative said, "We are very honored to participate in this event where companies leading Korea’s distribution technology gather," adding, "We will continue to cooperate with small business owners nationwide to provide customers with excellent PB products at good prices."

This content was produced with the assistance of AI translation services.