Gyeongnam Nonghyup Introduces ‘K-Danggeun’ with Outstanding Taste and Aroma

Field Evaluation Meeting for Domestic Seed Production Pilot Plot Held

Final Verification of Marketability Through July Special Sales Event

Gyeongnam Nonghyup held an on-site evaluation meeting for domestically produced carrot seeds at the carrot seed domestic production pilot field operation site located in Noyeon-ri, Dong-eup, Changwon City on the 27th, with the attendance of representatives from Nongwoo Bio, Nonghyup Economic Holdings, Nonghyup Distribution, and carrot-producing regional Nonghyup associations.

Since 2017, Gyeongnam Nonghyup, together with Nongwoo Bio and leading carrot farmers, has been establishing and operating a pilot field in Dong-eup, Changwon City to expand the supply of domestic seeds in the domestic carrot seedling market, which has been mostly dominated by imported (Japanese) carrot seeds. After six years, they successfully harvested domestically produced carrot seeds with commercial quality.

Gyeongnam Nonghyup held an on-site evaluation meeting for domestically produced carrot seeds on the 27th.
[Image provided by Gyeongnam Nonghyup]

A carrot pilot field farmer who attended the evaluation meeting said, “We have faced many difficulties due to poor growth while operating the carrot pilot field for several years, but the domestically produced carrots harvested this year are comparable to Japanese seeds in taste, color, and aroma, and the yield is also satisfactory.”

The harvested domestic carrots will be marketed under the product name ‘K-Carrot’ and will receive a promotional budget of 5 million KRW from Changwon Special City. Through Gyeongnam Nonghyup, Nonghyup Economic Holdings, and Nonghyup Hanaro Distribution, all the carrots will be sold at Nonghyup Hanaro Distribution Center stores in the Seoul metropolitan area during a special sales event in July, where their commercial value will be finally verified by consumers.

Kim Ju-yang, the head of the headquarters, stated, “We will actively cooperate with Nongwoo Bio to build the necessary infrastructure for domestic seed development and support all of Gyeongnam Nonghyup’s capabilities in the distribution of domestic seeds.”

This content was produced with the assistance of AI translation services.