"Rain Boot Sales Surge 7 Times Compared to Last Week Amid Full-Scale Jangma Season"

Zigzag Platform Sales Volume Aggregated for 25-26
Raincoat Sales Also Increased More Than 4 Times

Kakao Style's style commerce platform 'Zigzag' announced on the 28th that with the start of the rainy season, the transaction amount for rain boots on the 25th to 26th increased more than 7 times (679%) compared to the previous week. During the same period, the transaction amount for raincoats also increased more than 4 times (358%).

Photo by Kakao Style

Interest in waterproof products is also high. Over the past two days, the transaction amount for products containing the keyword 'waterproof' increased by 65% compared to the previous week. Nylon pants with daily waterproof functionality have also appeared frequently among Zigzag's bestsellers.

As news of continuous rain throughout this week spreads, demand for urgent preparation for the rainy season is concentrating on fast delivery services. The transaction amount for rain boots in the 'Jikjin Delivery' exclusive section, a fast delivery service operated by Zigzag, increased more than twice (123%) compared to a week ago on the 25th to 26th.

Search volume related to the rainy season is also rapidly increasing. Since the start of the rainy season, the number of searches for 'rain boots' in the Jikjin Delivery exclusive section increased by 653% compared to last week, 'raincoat' searches increased by 552%, and 'umbrella' searches increased by 376% respectively.

Zigzag is holding a special exhibition titled 'Roem's Recommended Rainy Season Coordination Tips' in collaboration with the fashion brand 'Roem' in the Jikjin Delivery exclusive section until July 3rd. Items such as 'bustier dresses' and 'round neck cancan dresses' that go well with rain boots are being sold at discounts of up to 85%.

This content was produced with the assistance of AI translation services.