Zigzag "Innerwear Transactions in Q2 Up 50% YoY Due to Early Heat"

Popular Off-Shoulder and Matching Strapless Bras, Nipple Patches, etc.
Transaction Volume Increases Up to 549%

Kakao Style's style commerce platform 'Zigzag' announced on the 26th that the total transaction amount of innerwear brands in the second quarter of this year increased by 50% compared to the same period last year due to the early arrival of heat this year.

Zigzag Innerwear [Photo by Kakao Style]

In particular, sales of strapless bras without shoulder straps are rapidly increasing. This month, the transaction amount of strapless bras increased by 31% compared to the same period last month, and surged by 549% compared to the same period last year.

The company explained that as customers started looking for tops such as off-shoulder and tube tops, which are typically worn in midsummer, from early summer, the demand for strapless bras that match well with these tops has increased.

During the same period, the transaction amount of nipple patches increased by 24% compared to the same period last month. This figure reflects the demand from customers who wear tops that fully expose the back line or prefer not to wear bras at all in hot weather.

Innerwear made of cooling materials that can be worn comfortably in hot weather is also popular. Since the beginning of this month, the transaction amount of bras made with cooling materials increased by 21% compared to the same period last month.

As the demand for innerwear products increases, Zigzag is holding the 'Innerwear 2023 First Half Awards' until July 3rd, gathering popular innerwear products from the first half of the year and offering discounts of up to 80%. Customers can purchase strapless bras, nipple patches, and seamless bras made with cooling fabrics at discounted prices.

This content was produced with the assistance of AI translation services.