'Searching for Next Year's CES Innovation Award Winners'... KOTRA Hosts Strategic Webinar

Focusing on Achieving Results by Expanding Support Scale This Year

The Korea Trade-Investment Promotion Agency (KOTRA) will hold the 'CES 2024 Innovation Award Winning Strategy Webinar' on the 28th. The purpose of this webinar is to support innovative companies in securing references by winning the Innovation Award at the Consumer Electronics Show (CES). KOTRA has been conducting the CES Innovation Award support project for three years. This year, the support scale will be expanded in collaboration with organizations participating in the integrated Korean Pavilion at CES.

The CES Innovation Award is given by the Consumer Technology Association (CTA), the organizer of CES, to products worldwide that demonstrate outstanding technology, design, and innovation. Winning this award is especially meaningful for companies preparing to enter overseas markets. Due to the award's high credibility, it not only serves as an indicator proving the product's technological excellence but also helps enhance brand awareness and trust.

This webinar will be held for about 350 companies interested in the CES Innovation Award. The lecture will cover an overview of the CES Innovation Award and introduce KOTRA's support projects for winning the award. It will also include know-how from companies that have won the Best of Innovation Award and tips on how to write the application.

Versys, the company that won the Best of Innovation Award at CES 2023 and will be speaking at the webinar, said, "Through last year's webinar, we realized the importance of the Innovation Award and challenged ourselves. It is a new and meaningful experience to participate as a speaker this year." They added, "We hope our experiences will help many companies and that more Best of Innovation Award winners will emerge from Korea."

The CES Best of Innovation Award is given only to the most outstanding products among the CES Innovation Awards. It is considered the highest honor at CES. At CES 2023, a total of 23 Best of Innovation Awards were given, accounting for only 3.8% of the total 612 Innovation Awards.

After the webinar, KOTRA will select about 40 innovative companies and promote the 'Innovation Award Winning Support Project' to help them actually receive the CES Innovation Award. Selected companies will receive one-on-one mentoring on writing English applications as well as support for application fees. This year, the support scale has been expanded to directly assist in connecting with overseas partners using 129 KOTRA overseas trade centers in 84 countries worldwide.

Jeon Chun-woo, head of KOTRA's Small and Medium Enterprises Division, said, "A credible award is a powerful weapon that our companies can use for overseas expansion," adding, "We will fully support our companies to spread their wings overseas by using the Innovation Award as a stepping stone."

This year, about 500 Korean companies participated in CES, marking the largest scale ever. They received a total of 216 Innovation Awards, setting the record for the most awards among all countries. This accounts for 35.3% of all Innovation Awards at CES this year. Among them, 50 companies received support from KOTRA.

This content was produced with the assistance of AI translation services.