"Hyundai Motor and Kia Connected Subscribers Surpass 10 Million, Doubling in 1 Year and 10 Months"

"Projected to Reach 20 Million Subscribers by 2026"

The number of global connected car service subscribers for Hyundai Motor Company and Kia has surpassed 10 million. This milestone was reached 1 year and 10 months after achieving 5 million subscribers in August 2021.

This service combines wireless networks with the car's software to enable convenient use of the vehicle through the in-car infotainment system and smartphones. Recently, it has evolved to include remote vehicle diagnostics, over-the-air (OTA) software updates, in-car easy payments, and video and audio streaming. Hyundai and Kia currently operate Blue Link, Kia Connect, and Genesis Connected Services (GCS).

Infotainment system equipped with connected car service
[Photo by Hyundai Motor Group]

As the number of subscribed vehicles increases, the volume of various data such as traffic signals and vehicle sensor information generated also grows. Securing big data makes it easier to apply artificial intelligence deep learning technologies, and rapid data analysis and processing enable the provision of meaningful information. In other words, the more subscribed vehicles there are, the better service customers can receive.

Hyundai and Kia first introduced this service domestically in 2003. In overseas markets, it began in the United States in June 2011, and the service countries have continuously expanded to China, Europe, India, and Singapore, currently serving customers in over 50 countries.

Hyundai Motor Company and Kia Connected Car Service Global Subscriber Trends
[Photo by Hyundai Motor Group]

The global subscriber count reached 1 million in May 2018. Since then, it hit 5 million in August 2021, 8 million last October, and surpassed 10 million this month. Last October, the number of overseas subscribers exceeded domestic subscribers for the first time.

Considering this trend, the global subscriber count including domestic users is expected to reach 20 million by 2026. Hyundai and Kia plan to actively consider expanding into regions where the service is not yet available, such as Southeast Asia.

Kwon Hae-hyung, Executive Director of Hyundai Motor Company and Kia Infotainment Development Center, stated, "We plan to continuously introduce connected car services that satisfy customers by combining and processing various data centered on software technology that seamlessly connects all mobility journeys," adding, "We will expand the ecosystem to provide more personalized services for customers' car life."

This content was produced with the assistance of AI translation services.