7-Eleven Launches Spicy Chicken Appetizers... "Our Home is the Hipjiro Hotspot"

Sales of Boneless Chicken Feet and Gyeranmari (Rolled Omelette)

7-Eleven announced on the 26th that it will launch three types of private brand (PB) snacks in collaboration with Euljiro’s popular restaurant ‘Hwayukgye’ on the 30th.

Three types of fried chicken side dishes.
[Photo by Seven Eleven]

Hwayukgye is one of the representative ‘Hipjiro’ eateries. Its signature dishes include boneless chicken feet grilled over a charcoal fire with a smoky flavor and a large, whole Monster rolled egg.

Hwayukgye Charcoal-Grilled Boneless Chicken Feet are prepared using a charcoal grilling process to replicate the taste as if eaten in the store. The chicken feet are deboned for easy consumption, and a mayonnaise sauce is included to neutralize the spiciness.

Hwayukgye Mini Jokbal goes through the same sauce and preparation process as the chicken feet product, boasting the chewy taste and texture of spicy jokbal that is perfect for one bite. The Hwayukgye Monster Rolled Egg is packaged whole, capturing both taste and visual appeal.

A 7-Eleven representative said, “We have partnered with Hwayukgye to bring the popular Hipjiro restaurant, favored by the MZ generation (Millennials + Generation Z), to customers nationwide. Having gone through over 50 recipe adjustments and tests, we are confident in offering these delicious snacks as perfect summer accompaniments.”

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