E-Land Kims Club Singuro Branch Opens as 'Local Food 2nd Store'

E-Land, Mutual Growth with Local Farms and Consumers... Continued Price Stability

E-Land Kims Club Shinguro Branch announced on the 23rd that it has partnered with Ilsan Nonghyup to open the 'Local Food Direct Store No. 2' to revitalize local farms.

(From the fifth person from the left in the front row) Choi Il-ho, Head of E-Land Kims Club Headquarters, Kim Jin-ui, Chairman of Ilsan Nonghyup, and local farm officials are taking a commemorative photo on the 23rd at the Local Food Direct Store No. 2 in the E-Land Kims Club Shinguro Branch, Guro-gu, Seoul.
[Photo by E-Land Kims Club].

E-Land Kims Club and Ilsan Nonghyup are working together to discover excellent agricultural products, commercialize them, and expand sales channels. Both parties plan to open local food direct stores in E-Land Kims Club locations in the metropolitan area based on ESG (Environmental, Social, and Governance) management values, aiming to support farms struggling due to consumption downturn caused by high inflation.

E-Land Kims Club stated, "Through the opening of Local Food Direct Store No. 2 at E-Land Kims Club Shinguro Branch, we expect to provide consumers with fresh agricultural products harvested on the same day, contributing to healthy food consumption and increasing income for farmers."

The Local Food Direct Store was first opened last month at E-Land Kims Club Ilsan Branch and has gained popularity among urban consumers. Since then, agricultural product sales have grown by more than 60%.

Meanwhile, the Local Food Direct Store, launched through collaboration between E-Land Kims Club and Ilsan Nonghyup, offers over 100 types of local agricultural products harvested daily by about 70 local farms. Local farmers who have completed training provided by Nonghyup sell only products harvested each morning under the principle of 'fresh agricultural products distributed within one day.' All agricultural products include the producer's name and information.

This content was produced with the assistance of AI translation services.