'K-Medical Tourism' Rebounds... 12 Excellent Tourism Products Finally Selected

Results of the Medical Tourism Attraction Company Product Development Support Project
100 Million KRW Cancer Treatment Specialized Products and Korean Medicine Wellness One-Day Tours, etc.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 23rd that they have selected 12 products in the ‘2023 Medical Tourism Attraction Company Product Development Support Project Contest’ to support the early recovery of the inbound medical tourism market and the development of competitive K-medical products.

Medical Tourism Patient Treatment

In this contest, a total of 12 medical tourism products were finally selected, including 6 top products and 6 excellent products, based on strict evaluation criteria such as medical tourist attraction performance, product competitiveness, marketing capabilities, sales potential, and business execution ability.

In particular, this year, competitively balanced and innovative products were selected, ranging from severe diseases such as cancer treatment specialized products worth over 100 million KRW, to daily tour products combining traditional Korean medicine and wellness, and luxury health checkups for mild diseases. Through this, the Korea Tourism Organization expects to contribute to revitalizing domestic demand by expanding the attraction of high value-added medical tourists.

Selected products will receive promotional and marketing budgets of 30 million KRW for top products and 20 million KRW for excellent products. In addition, priority participation support will be provided when attending medical tourism fairs and briefings hosted or supported by the organization, along with continuous follow-up support such as capacity-building training for executives and employees of selected companies and on-site inspections of medical and wellness facilities to ensure successful product commercialization and customer attraction.

Ho Su-yeong, head of the Medical Wellness Team at the Korea Tourism Organization, said, "This project is a meaningful initiative to support the attraction industry, which has endured the long and dark tunnel of the pandemic, to develop competitive medical tourism products for the full-scale attraction of medical tourists in the endemic era." He added, "We plan to continue supporting the attraction industry to revitalize medical tourism, a representative high value-added market."

This content was produced with the assistance of AI translation services.