CJ CheilJedang 'Gourmet Sobaba Chicken' Achieves 10 Billion KRW Sales in Just Two Months After Launch

Big Hit Product Anticipated
Thinly Coated Sauce for a Crispy Texture

CJ CheilJedang announced on the 22nd that 'Gourmet Sobaba Chicken' has achieved cumulative sales of 10 billion KRW (based on consumer price) in just over two months since its launch.

Gourmet Sobaba Chicken
Photo by CJ CheilJedang

Generally, in the food industry, exceeding annual sales of 10 billion KRW in the first year of launch is considered a major hit product. Gourmet Sobaba Chicken is fried twice in the same way as chicken specialty stores, and CJ CheilJedang applied its independently developed 'sauce coating' technology to coat the sauce thinly and evenly. As a result, the chicken does not become soggy after cooking and maintains a crispy texture as if freshly fried, allowing consumers to enjoy a texture and flavor comparable to specialty store chicken at home, the company explained. The name Sobaba Chicken is derived from the product's characteristic of being 'sauce-coated crispy chicken.'

One of the reasons for its popularity is the special soy sauce with added honey that delivers a savory and sweet taste, making it enjoyable for people of all ages without burden. This product has also changed the way people enjoy ready-to-eat chicken. According to a consumer survey conducted by CJ CheilJedang, 4 out of 10 consumers who experienced Gourmet Sobaba Chicken said they enjoy it as a main meal instead of a snack.

A CJ CheilJedang official said, "Gourmet Sobaba Chicken is loved because it allows consumers to reasonably enjoy specialty store-level taste at home," adding, "We will continue to introduce various products reflecting consumer preferences and domestic chicken trends."

This content was produced with the assistance of AI translation services.