Cupful Co., Ltd. launches two types of capsule coffee: 'Cupful Espresso Capsule Coffee' and 'Cupful Acidic Capsule Coffee' View original image

CUPFUL Co., Ltd., a specialized OEM and ODM manufacturer of powders for food, beverage, and health beauty products, announced the launch of two new products: 'CUPFUL Espresso Capsule Coffee' and 'CUPFUL Acidic Capsule Coffee.'


Based on the slogan "The Best Effort for a Cup of Happiness," CUPFUL offers products that capture both taste and health through high-quality ingredients and high content.


These new products were created as Nespresso Original-compatible capsule coffees to allow more customers to easily enjoy CUPFUL's capsule coffee, building on the popularity of the two 'CUPFUL Mania Stick Coffee' products released earlier this year.


In particular, while capsule coffee is generally known to cause environmental pollution during disposal due to difficulties in separating materials, CUPFUL practices sustainable management by using recyclable aluminum containers and FDA-approved food-grade propylene. Additionally, the capsules are made with a high oxygen barrier to perfectly preserve aroma and are produced without environmental hormones and PVC Free.


Moreover, by shipping directly from the manufacturer, CUPFUL offers products to consumers at more reasonable prices than competitors by eliminating distribution margins.


Meanwhile, the two new capsule coffee products are made from coffee certified with the 'Specialty Grade' by the Specialty Coffee Association of America, a certification awarded to only 10% of coffees worldwide after rigorous conditions and standards, raising expectations among coffee enthusiasts.


Regarding this, Um Seul-gi, Head of Marketing at CUPFUL Co., Ltd., stated, "As a manufacturer, we are presenting competitively priced products with excellent taste, and we hope many customers will experience CUPFUL's two capsule coffee products."


△ CUPFUL Espresso Capsule Coffee Signature features a medium body with a harmonious blend of the bittersweetness of dark chocolate and the nutty flavor of walnuts, while △ CUPFUL Acidic Capsule Coffee offers a medium body with a refreshing acidity and caramel-like sweetness, allowing for a more fragrant enjoyment.



Um Seul-gi, Head of Marketing at CUPFUL Co., Ltd., added, "Recently, consumption of capsule coffee has been increasing overseas. In Chile, instant coffee sales account for about 90% of the total, and in China, instant coffee import value increased by up to 44% compared to the previous year. According to KOTRA, from 2018 to 2022, capsule coffee sales grew the most with an average annual growth rate of 28%. With the home cafe trend rising in Korea and coffee consumption increasing even abroad, CUPFUL has launched capsule coffee following the stick coffee line to keep pace with these trends. We plan not only to release various coffee lineups but also to develop and launch diverse powdered food products through our own research and development as a food powder manufacturer," she concluded.


This content was produced with the assistance of AI translation services.

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