Lotte Chilsung, 'Tams Zero' Sells Over 6 Million Cans Monthly

Cumulative Sales of 86 Million Cans from March Last Year to May This Year

Lotte Chilsung Beverage's zero-calorie fruit-flavored carbonated drink 'Tams Zero,' launched at the end of March last year, is capturing consumers' tastes by selling more than 6 million cans (based on 355mL) every month.

Tams Zero is a rebranded product of the fruit juice carbonated drink 'Tams,' which was first released in 1978. Except for the brand name, the rest has been significantly changed to align with recent carbonated drink trends.

Tams Zero is a zero-calorie product that reduces concerns about sugar and calories while increasing the volume of carbon dioxide to enhance refreshment. It also features a clean taste from start to finish by adding fruit flavors. The original single fruit flavors of orange, lemon, and pineapple remain, and to meet consumers' desire for unique tastes, three mixed fruit flavors?apple kiwi, green grape pomegranate, and peach passion fruit?have been added, making a total of six varieties.

After transforming for the first time in 44 years, Tams has caused a sensation in the domestic fruit-flavored carbonated drink market, selling an average of 6.15 million cans per month (based on 355mL) from its launch at the end of March last year through May this year, with cumulative sales of about 86 million cans over 14 months. Among the products, citrus flavors such as orange and lemon are the most popular, followed by pineapple, apple kiwi, green grape pomegranate, and peach passion fruit flavors.

A Lotte Chilsung Beverage official said, "Tams Zero is emerging as a notable brand in the carbonated drink market by offering a sweet and tangy taste without calorie concerns and the fun of choosing from six different products. We will develop Tams into a representative fruit-flavored carbonated drink brand loved by all age groups."

This content was produced with the assistance of AI translation services.