Samsung to Open 'Samsung Gangnam' on 29th... Online Pre-Reservation Available

Samsung Electronics is opening an experiential flagship store for the MZ generation in Gangnam, Seoul.

Samsung Electronics announced on the 20th that it will officially open the playground-concept store "Samsung Gangnam" near the Gangnam Station intersection in Seoul at 5 p.m. on the 29th.

"Samsung Gangnam" consists of a total of six floors from basement level 1 to the 5th floor. It will be filled with a variety of experiences to communicate and enjoy alongside Samsung Electronics' latest products.

Ahead of the official opening of "Samsung Gangnam," Samsung Electronics has started pre-promotion. Samsung released a teaser video for "Samsung Gangnam" through 18 media poles along Gangnam-daero and 9 major electronic billboards. The catchphrase of the video is "Where is everyone going? Our play spot." In the video, unique characters announce the official opening of "Samsung Gangnam" with excited expressions and lively steps.

The exterior walls of "Samsung Gangnam" are fully wrapped, capturing consumers' attention. The wrapping embodies the meanings of "the beginning of experience," "connection of enjoyment," and "One Samsung Life," and is designed to evoke the symbolic colors of "Samsung Gangnam."

Samsung Electronics is also conducting online promotions in collaboration with Nexon. They have opened "Samsung Gangnam ? Neon City," a representation of "Samsung Gangnam" in the virtual space "MapleStory World."

Meanwhile, on the opening day of "Samsung Gangnam" on the 29th, Samsung Electronics will operate an online reservation system for customers who wish to visit. Customers who want to visit can access the official "Samsung Gangnam" website through a banner on Samsung.com and apply for a visit reservation.

This content was produced with the assistance of AI translation services.