'Enjoy English IPA Beer at Home'... LG Electronics Launches New Capsule for Craft Beer Maker

Introducing New Products Reflecting Consumer Preferences for Ale

LG Electronics announced on the 20th that it has launched a capsule package for the British-style ale beer "Mild India Pale Ale (IPA)" to enjoy with the premium handcrafted beer maker 'LG HomeBrew'.

LG HomeBrew is the world's first capsule-type handcrafted beer maker introduced by LG Electronics. Since its launch in 2019, it has offered various beers including ▲IPA ▲Pale Ale ▲Stout ▲Wheat Beer ▲Pilsner ▲Red Ale ▲Spicy IPA. The newly added Mild IPA is a British-style beer characterized by its deep brown color and rich hop aroma.

Considering that about 70% of the HomeBrew capsules sold this year were ale types such as IPA and Pale Ale, LG Electronics introduced the new capsule. This increases the number of beer types available on LG HomeBrew to eight. The new capsule's shipment price is 42,900 KRW.

An LG Electronics model is pouring craft beer made with the 8th capsule package, "Mild IPA," from the premium craft beer maker "LG HomeBrew." /
[Photo by LG Electronics]

LG HomeBrew is a device that automates the beer brewing process from fermentation to maturation and storage by adding a capsule-type beer ingredient package and water. It features the ease of making premium beer at home. After launching the new LG HomeBrew product with the Objet Collection color last July, LG Electronics doubled its sales compared to the previous year over the course of one year.

LG Electronics listens to consumer voices and cultivates beer culture through active community activities on the official LG HomeBrew cafe. Not only does it gather opinions during the new capsule development process, but it also reflects consumer demands by holding a pop-up store in Busan this time.

The pop-up store, themed "Staycation," will be held from the 22nd to the 2nd of next month at Shinsegae Department Store Centum City in Busan. For this event, LG Electronics is collaborating with 'Buildweller,' a brand that creates modular furniture using several parts without adhesives or welding.

Hyunwook Lee, Executive Vice President and Head of LG Electronics Kitchen Solution Division, said, "We will provide a differentiated customer experience by allowing customers to brew and taste beer directly with LG HomeBrew," adding, "We will create various opportunities so that more customers can experience HomeBrew."

This content was produced with the assistance of AI translation services.