Attracting Expo Worth 60 Trillion Won... Yoon's Four Key Strategies for Direct Breakthrough

Announcement with 4 Keywords: Future, Promise, Repayment, Solidarity
"Busan Expo, All Countries Can Participate Even Without Competing Products"
Plan to Attract Attention with Korea's Advanced Digital Video Technology

On the 20th (local time), President Yoon Suk-yeol plans to captivate the hearts of member countries with the weapons of 'future, promise, repayment, and solidarity' during the competitive presentation (PT) to attract the 2030 World Expo, which is expected to generate an economic value of 60 trillion won and create 500,000 jobs.

President Yoon is scheduled to deliver a presentation using the four keywords of future, promise, repayment, and solidarity at 3 p.m. local time at the 172nd General Assembly of the International Bureau of Expositions (BIE) held in Paris, France, to compete for hosting the 2030 Expo, according to Lee Do-woon, spokesperson for the presidential office, during a briefing in Paris.

[Image source=Yonhap News]

Spokesperson Lee explained that President Yoon will concretize the messages emphasized in Korea’s previous three competitive PTs in this fourth competitive PT. Our side has actively highlighted that Korea, which transformed from a country receiving aid after the Korean War in 1950 to an advanced science and technology nation contributing to the international community, is spreading eco-friendly policies and cutting-edge science and technology for future generations worldwide. Regarding Busan, it has also been actively promoted as a city that rose from a refugee city to the world’s second-largest transshipment hub.

A key official from the presidential office explained, "If the Expo had been conducted as a competition between countries like the Olympics or the World Cup, this time it is not about competition but about countries uniting to create a new flow together."

Regarding the meaning of repayment, the official emphasized, "Even if the Busan Expo does not have advanced technologies or products to compete with, all countries will participate and be able to exhibit their culture and traditions, and we will expand the space for that. This can be broadly seen as Korea repaying the international community for the various support it has received."

At the BIE General Assembly, the PT will be held from 3 p.m. local time, with Saudi Arabia, South Korea, and Italy presenting in 30-minute segments in that order. To prepare, President Yoon will conduct two PT rehearsals on the morning of the 20th in an environment similar to the venue.

Korea’s first presenter is singer Psy, who opened the door to the globalization of K-pop with "Gangnam Style," and IT and architecture experts will also attend the PT. Regarding Psy’s participation, spokesperson Lee said, "After 'Gangnam Style' was released, a flash mob event was held in front of the Eiffel Tower in Paris, which attracted 20,000 people. The purpose is to once again unite the will of the world."

In addition to the PT, Korea’s strengths in digital video technology, such as 3D technology and music video patterns, will be actively utilized to create a program that keeps the audience captivated for the entire 30 minutes. Karina, leader of the girl group aespa, who represents the MZ generation and has a unique worldview that crosses between reality and virtual worlds with her avatar members, forming diverse fandoms domestically and internationally, will appear as a host in a video segment of a TV audition show. Sumi Jo, the first Asian prima donna soprano who was appointed as a promotional ambassador last December and released the Expo support song "Together (We will be one)" with a children’s choir, will also appear in the video with the children’s choir to support the Expo bid.

Meanwhile, Kim Geon-hee, wife of President Yoon, attached keyrings designed with BUSAN IS READY and HIP KOREA to the handbag she carried when departing for France the day before. It is known that Kim personally contributed to the planning and production of the keyrings.

[Image source=Yonhap News]

This content was produced with the assistance of AI translation services.