Lotte Wellfood, Agreement Ceremony for Building 'Happy Home' at Local Children's Center

Establishing One Rural Area Annually with Part of Pepero Profits
11th Year of Social Contribution Project
Joint Initiative with Save the Children

Lotte Wellfood (formerly Lotte Confectionery) announced on the 19th that it held a signing ceremony for the construction of 'Happy Home' at the Lotte Wellfood headquarters in Yangpyeong-dong, Seoul on the 16th.

Lee Chang-yeop, CEO of Lotte Wellfood (left), and Jung Tae-young, President of Save the Children, are posing for a commemorative photo after signing an agreement to build 'Happy Home.'
[Photo by Lotte Wellfood]

Started in 2013 and now in its 11th year, the Happy Home project is a social contribution initiative that uses a portion of the proceeds from Pepero sales to build one community child center each year in rural fishing and farming areas where play and study spaces are lacking, so that children can spend their after-school hours in a safe and comfortable environment. The project is jointly promoted by Lotte Wellfood and the international child rights NGO Save the Children.

The 11th Happy Home, scheduled for completion in November this year, will be built in Yeonggwang-gun, Jeollanam-do. The name was changed from Sweet Home to Happy Home when Lotte Wellfood changed its company name. Additionally, the 'Happy Picnic' program, which was suspended due to COVID-19, will be resumed. This program guarantees children's right to play by allowing children using Happy Home to engage in activities outside their daily routine during school vacations.

Lee Chang-yeop, CEO of Lotte Wellfood, said, "We will continue our social contribution projects to repay the love of our customers and fulfill our corporate social responsibility."

This content was produced with the assistance of AI translation services.