"Urban Art Garden" Shinsegae Department Store Gangnam Branch, Kim Woojin Exhibition

Special Installation Art Exhibition by Artist Kim Woojin at 11th Floor S Garden
Expansion of Cultural and Artistic Content Including Exhibitions and Concerts

Shinsegae Department Store Gangnam Branch is transforming into a large outdoor exhibition space.

Shinsegae announced on the 19th that it will present a special outdoor exhibition by artist Kim Woo-jin at the 11th floor S Garden of the Gangnam branch until August 13.

Customers are taking commemorative photos in front of the 5-meter balloon sculpture 'dog (gae)' installed at S Garden in Shinsegae Department Store Gangnam Branch.
[Photo by Shinsegae Department Store].

Shinsegae introduced artist Kim Woo-jin as "a blue-chip in the contemporary art world, achieving the highest number of bids and highest winning bid among young artists at K Auction in February 2021," and "famous for expressing love for animals using cold materials such as waste plastic and stainless steel."

Shinsegae and Kim Woo-jin created 11 large animal sculptures including dogs and deer using stainless steel and other materials, themed around a fantasy world where humans and animals coexist, and arranged them throughout the rooftop garden.

From the entrance of S Garden, a 5-meter balloon sculpture titled 'dog' welcomes visitors. By the pond of the Water Garden, which offers a panoramic view of downtown Seoul, Kim Woo-jin’s representative work 'deer' is displayed, while the new works of this year, 'rabbit' and 'bird,' are exhibited among the gardens.

Shinsegae expects this exhibition, presented together with over 30,000 hydrangea flowers, to offer customers a healing time through art in the heart of the city.

Meanwhile, Shinsegae Gangnam Branch is evolving into a complex space combining culture and art. In August 2020, it introduced the industry's first 'Art Space,' decorating the overseas fashion specialty hall with artworks, and last year, it launched the 'Mezzanine,' the first in the industry, featuring a mezzanine gallery showcasing works by renowned domestic and international artists including painter Kim Chang-ryeol, as well as private rooms for purchase consultations, providing a one-stop space for appreciation and customized services.

Shinsegae Gangnam Branch stated, "By combining cultural and artistic content such as sculpture exhibitions and small concerts utilizing S Garden with differentiated content like the hydrangea garden, we will establish ourselves as a complex cultural space beyond a department store."

This content was produced with the assistance of AI translation services.