Jung Yong-jin: "By 2027, Complex Mall + Dome Stadium in Cheongna... Will Open a New Paradigm of Leisure and Culture" (Comprehensive)

Shinsegae and Incheon City Hold Starfield Cheongna Vision Declaration Ceremony
Development of Next-Generation Sports, Culture, and Entertainment Complex
Employment Induction Effect of 30,000, Production Induction Effect of 3.6 Trillion Won

On the 16th, Shinsegae Group held the 'Starfield Cheongna Vision Declaration Ceremony' and unveiled the blueprint for 'Starfield Cheongna,' the world's first multi-stadium dome combining a dome stadium (multi-stadium) and a complex shopping mall.

The event, held at Incheon Metropolitan City Hall, was attended by Chung Yong-jin, Vice Chairman of Shinsegae Group; Yoo Jeong-bok, Mayor of Incheon; Kim Jin-yong, Head of Incheon Free Economic Zone Authority; and Lim Young-rok, CEO of Shinsegae Property, among others.

Jung Yong-jin, Vice Chairman of Shinsegae Group, is speaking at the 'Starfield Cheongna Vision Declaration Ceremony' on the 16th. Vice Chairman Jung said, "We will completely change the leisure culture paradigm through Starfield Cheongna."
[Photo by Shinsegae Group].

Shinsegae Property, which develops and operates Starfield, announced that Starfield Cheongna will be developed as a next-generation sports, culture, and entertainment complex space, presenting a new paradigm for leisure culture. Shinsegae Group stated, "We will occupy customers' time and space by providing the best customer experience with spaces and content that have never existed before."

Starfield Cheongna is a multi-entertainment space combining the world's first complex cultural viewing facility where sports games and performances take place with a mega complex shopping mall. Located in Cheongna-dong, Seo-gu, Incheon, it covers a site area of 165,000㎡ (50,000 pyeong), a total floor area of 500,000㎡ (150,000 pyeong), with 3 basement floors and 6 above-ground floors, aiming for completion by the end of 2027.

At the 21,000-seat multi-stadium, various sports competitions including baseball, diverse cultural and artistic exhibitions, and performances by K-pop singers and internationally renowned artists will be held. Not only in the multi-stadium seating but also in specialized hotel rooms, an infinity pool, and the food and beverage (F&B) and dining bars within Starfield, visitors can enjoy baseball games and entertainment. Through this, Shinsegae Group's strategy is to upgrade the domestic baseball viewing culture and provide customers with new experiences.

The shopping facilities will feature more than 350 diverse brands, various sports facilities, a children's library called 'Byeolmadang Kids,' and leisure facilities. Additionally, a variety of cultural contents utilizing IT technology tailored to local customer demands and the lifestyle of the MZ generation (Millennials + Generation Z) will be introduced.

Starfield Cheongna Perspective View [Photo by Shinsegae Group].

It is also explained that it will contribute to revitalizing the local economy. Shinsegae Group stated that once Starfield Cheongna opens, it is expected to attract more than 25 million domestic and international tourists annually. The resulting economic impact is estimated at approximately 3.6 trillion KRW in production inducement effects, about 1.4 trillion KRW in added value inducement effects, as well as direct and indirect employment inducement effects of 30,000 jobs through prioritizing local hiring, and expansion of local tax revenue through the establishment of a local corporation for Starfield Cheongna.

Kim Jin-yong, Head of Incheon Free Economic Zone Authority, said, "Starfield Cheongna is expected to greatly contribute to the development of Cheongna International City and the Incheon Free Economic Zone (IFEZ). We will actively support the smooth progress of the project going forward." Yoo Jeong-bok, Mayor of Incheon, stated, "Incheon, aiming to be a world-class city, will become a foothold opening the future of Korea, and through the Starfield Cheongna project, we hope Shinsegae will grow into a global company in Incheon. We look forward to Incheon City and Shinsegae cooperating as partners for regional development."

Chung Yong-jin, Vice Chairman of Shinsegae Group, said, "Through Starfield Cheongna, we will completely change the paradigm of leisure culture," adding, "To this end, we will develop Starfield Cheongna into the world's first and best landmark facility in Korea."

Starfield Cheongna recently completed the landscape planning review for the design changes of the multi-stadium. Once the ongoing underground excavation and civil engineering works and the approval for changes in above-ground construction are finalized, construction of the above-ground floors will begin.

This content was produced with the assistance of AI translation services.